Let Plaster Art Get Your Drywall Business Through The Winter Slow Season – Part 1

12/11/09

4 years ago, I began designing, manufacturing and marketing a line of raised plaster stencils and ornamental molds. My focus was to introduce the art of raised stenciling to the general consumer, creating a new market for common stencils, which I did quite successfully.The typical slow down in winter due to harsher building conditions (and now the recent downturn in the housing industry) commonly left a gaping hole in revenues for businesses of this nature.Plaster stenciling simply involves smearing common wall mud (joint compound) over the stencil openings, removing the stencil and allowing the design to dry which creates an ornate raised design on walls and ceilings.Various mold designs are combined in artistic ways to create ornate ceiling medallions, ceiling corners, wall border designs, wall and ceiling frames and to turn plain fireplaces in to ornate beauties.Professional creation and installation of an ornate plaster ceiling design can produce as much as $50,000.00 from the high end client and can be scaled down to the simplest frame around a light fixture for lower end consumers or builders.Dont forget that areas such as above doorways, windows and exterior doorways also benefit from the beauty of this easy treatment, along with fireplace designs. Victoria Larsen 2006